on synchronisity of art and culture, technology and environment

collaborative video online platform

without comments

What? Why? Background is a non-profit initiative. It is not only an internet site; it’s also an audiovisual collective installation wishing to build a social dialogue through artistic creation. All the images you see in this site are at the same time, being projected on public spaces around the world. is a platform at the service of society and its development. is a free public exhibition platform open to everyone. We invite the world to share its imagination and open up a visual dialog with the aim to inspire us to build up a better one. is a creative experiment; it is a practical application of the educational capabilities of the audiovisual media. The audiovisual revolution that has characterized the 20th century has already shown us the capabilities of the visual medium as a mould of cultures. Why shouldn’t we use it with positive means? We are in a moment of great transformation, and you can play an active roll on the shaping of this transformation.

There’s the need to build up a new global identity based on respect, understanding, solidarity and love. It’s time to awaken our consciousness as Earth inhabitants; we believe that we are all brothers and sisters, that happiness is a basic human right and that love is the greatest power of life. aims to bring art to the general public, promote open and free art exhibitions and at the same time promote artistic creation as a tool for the understanding of reality. IS STREET ART, SHARING & ENJOYMENT!

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January 28th, 2010 at 11:50 pm

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