Creative Industries
Gerald Raunig: Creative Industries as Mass Deception | transform.eipcp.net
Turning to the third component that involves the institutional form, in particular, it is obvious that the arrangements labeled as creative industries are no longer structured in the form of huge media corporations, but mainly as micro-enterprises of self-employed cultural entrepreneurs in the fields of new media, fashion, graphics, design, pop, conceptualized at best in clusters of these micro-enterprises. So if we ask about the institutions of the creative industries, it seems more appropriate to speak of non-institutions or pseudo-institutions. Whereas the model institutions of culture industry were huge, long-term corporations, the pseudo-institutions of creative industries prove to be temporary, ephemeral, project based.